Where to Start: Marketing for New Businesses
When it comes to small business marketing, too many startups fall into what we call the “dartboard method”—throwing time and money at random tactics and hoping something sticks. Without a focused plan, that approach leads to wasted resources and missed opportunities. Whether you’ve just formed your LLC, are building out your side hustle, or want to take your new business marketing seriously, you need a strategy that’s customized, intentional, and built for sustainable growth.
At VSB Marketing, we work alongside small businesses to cut through the noise and build marketing plans that align with your goals and budget. Here’s how to get started the smart way—without overspending or second-guessing.
1. Start with Your Personal Network
One of the fastest, most affordable ways to begin marketing your business is by tapping into the network you already have. Ask friends and family to share your posts, refer customers, hand out your cards, and show support. Word-of-mouth marketing is still one of the most powerful tools in new business marketing, and it doesn’t cost a thing.
Then, branch out into local events and networking groups. Whether formal meetups or community gatherings, these provide real opportunities to introduce yourself, build relationships, and expand your brand visibility.
2. Use Social Media—Strategically
Social media is free, it only costs time and when used wisely, it's a powerhouse for small business visibility. But consistency doesn’t mean you have to post daily. Instead, create a manageable schedule—like posting a few times per week—and focus on high-quality content that builds trust and drives engagement.
Look to your industry leaders or competitors to see what resonates with audiences, and what doesn’t. Then tailor your content to reflect your brand voice and connect with your local market. Done right, social media marketing will support your growth without draining your budget.
Organic social media can work!
This screenshot shows the performance of my very first Facebook post—reaching over 6,000 people and generating more than 10,000 views, all without spending a dollar. What’s most important? Nearly 10,000 of those views came from people who didn’t even follow the page. This is the power of organic content and engagement when your community shares and supports your message.
3. Get Involved in Local Events and Sponsorships
Nothing beats face-to-face interaction—especially when you’re trying to grow your new business locally. Attend trade shows, volunteer at fundraisers, or sponsor community events that align with your brand. These opportunities create valuable touchpoints that build trust and make your brand more recognizable.
Pair this with your digital strategy. Promote your participation before, during, and after each event on social media to amplify your reach and reinforce your presence online and offline.
4. Build a Website That Works for You
Your website is your digital storefront. It’s where potential clients learn who you are, what you do, and how to reach you. That means it needs to be mobile-friendly, easy to navigate, and built to convert. Don’t settle for the friend-of-a-friend approach. Invest in a local professional who understands how to build a site that supports organic traffic, drives credibility, and complements your other marketing efforts.
Remember: A solid site not only legitimizes your business but also forms the core of your entire startup marketing strategy.
5. Work With a Marketing Consultant
Marketing isn’t one-size-fits-all. The right consultant will help you map out a clear plan tailored to your audience, your strengths, and your budget. At VSB Marketing, we sit down with you to design an actionable roadmap—from branding and digital strategy to events and community outreach—so everything works together to build momentum. We take a YOU focused approach, teaching you better ways to support yourself, and helping where you need it.
Whether you're just launching or looking to grow smarter, having someone to guide you through the noise can save you time, money, and frustration.
Final Thoughts: You Don’t Have to Do It Alone
Marketing your startup doesn’t have to be expensive, overwhelming, or out of reach. By starting with your personal network, investing in the right tools, and connecting with a local team that truly understands your goals, you can build a foundation that works.
You’ve already done the hardest part—starting the business. Now let’s make sure people know about it.